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Short (100 words). Dez Peña is a Chief Wealth Architect and capital strategist, a private equity advisor and keynote speaker with a growing international presence. She leads five companies spanning private equity, business funding and credit, AI operations systems, wealth education, and insurance protection. Her talks, including The Legacy of Wealth and Declined to Funded, draw on real acquisitions and a personal rebuild after losing a business to a partner who took everything. She has previously partnered with American Express and Citi. Wherever the work takes her, her standard remains the same: discipline before decoration, legacy as the metric.

Long (300 words). Dez Peña was raised by a single mother who worked harder than anyone and still finished every month at zero. That upbringing became the foundation of a practice built on one idea: protection precedes accumulation. She became licensed in insurance and learned how families who already have money protect it, structurally, before they ever try to grow it.

She later left New York to build a business in California with a partner who took everything she had built. That loss taught her, personally, what she had already learned professionally: the file, the entity, and the positioning matter more than the hustle. The rebuild that followed became Royalpreneurs and High Net VIP, then led her onto stages and into international work.

Today she leads five companies: Alpha Omega Private Equity, which acquires businesses from one to fifty million dollars; Royalpreneurs, which builds funding and business credit; Sostra Studios, which builds AI systems for owners; HighNet VIP, which teaches wealth education; and Insurance Investment Group, where the practice began. She speaks internationally on capital, funding, and AI systems, and has previously partnered with American Express and Citi. Her standard, in her business and in her life, is the same: discipline before decoration, legacy as the metric.

Approved photos

High resolution versions of the plates below are available on request. Web-resolution previews:

Lifestyle

Off the clock, for editorial placement alongside a feature.

In conversation

Podcast and speaking stills, approved for editorial use.

Content, by niche

Sample work across the three verticals Dez creates in. Every frame below is her own footage, licensed for partner use with attribution. Click to preview.

01 · Finance

02 · Travel

03 · Luxury

Talk one-liners

The Legacy of Wealth: the unwritten rules of capital, told through real acquisitions.
Declined to Funded: entity, credit, positioning, the ninety-day file.
The Quiet Machine: AI systems that buy back an owner's hours.

Selected appearances

ATL RE Conference , featured stage speaker on capital and funding.
The Shane Seo Podcast , The Ultra Wealthy Use These Secrets To Protect Themselves, February 2025.

Previous brand work

American Express · Citi.

Press

Real coverage, listed as it runs and only with each outlet's permission. This section is intentionally forward looking rather than a logo wall.

Additional features are in progress. This section holds links to coverage as it runs, with each outlet's permission.

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Client results

Published with permission.