Who is Dez Peña?
Born in The Bronx to a single teenage mother, Dez Peña learned life’s cruelest truth before she had words for it: no one was coming.
She watched her mother’s hands crack from work that never paid enough. Watched dreams shrink to fit inside cramped apartments and empty refrigerators. Watched the city that never sleeps devour people who dared to rest.
But Dez didn’t inherit her mother’s exhaustion. She inherited her resilience.
If no one was coming to save her, she would build her own empire.
Her education began in the strangest place: a Forex MLM operation most people would dismiss as a scam. But while others chased quick commissions, Dez saw the hidden curriculum. She discovered that money wasn’t just paper. It was architecture. Structure. Strategy. The difference between those who earn and those who own.
That realization rewired everything.
By 2021, she launched her first financial consulting firm. Six months later: six figures. One year later: 600 clients transformed. She helped strangers repair credit, buy homes, build car fleets, fund businesses. Each victory felt like defying gravity.
But then she noticed something that changed everything.
Her clients weren’t celebrating the money. They were celebrating something deeper: freedom from fear. Freedom from bosses, landlords, and systems designed to keep them small. They didn’t want wealth. They wanted freedom and the ability to give that same freedom to their loved ones.
That insight became Royalpreneurs.
Not another consulting firm, but a financial architecture practice for those ready to think like dynasties. Through infinite banking, strategic trusts, tax optimization, and entity structuring, Dez operates as a fractional CFO to a handful of elite clients each year, typically heirs navigating $5M+ family enterprises, learning to protect and multiply wealth across generations using the same playbook old money has guarded for centuries.
But here’s what makes Dez different: she refuses to hoard the blueprint.
For every entrepreneur still grinding in the trenches, the ones with billion-dollar vision and hundred-dollar budgets, she created the Sostra Studios Business Starter Package. Because the girl from The Bronx who had nothing remembers exactly what it feels like to need everything.
Sostra Studios was born in 2018, years before the world understood that attention had become the new oil.
Dez built it as a content automation and business systems engine, transforming founders and thought leaders into digital powerhouses through media strategy, AI automation, and relentless execution. Not vanity metrics. Revenue. Her clients have generated an additional $700K in 30 days using her frameworks.
Because pretty branding doesn’t pay bills. Systems do.
Today, Dez Peña’s empire spans finance, media, and spirit.
She’s launching a meditation-focused NFT wellness initiative. Expanding into territories most people wouldn’t dare combine. Because for Dez, wealth without wellness is just expensive suffering. Success without soul is just exhaustion with better furniture.
Her mission has always been the same: heal, teach, inspire, elevate.
Financially. Emotionally. Spiritually.
She is the strategist who escaped The Bronx but never forgot it.
The daughter of struggle who became the architect of legacy.
The girl nobody saved who now teaches others they don’t need saving, they need freedom.
Dez Peña doesn’t build businesses.
She builds empires.
And she’s just getting started.
